Creative Thinking as a Prelude to Creativity in Producing a Screen Product

Cover Page


The dynamics of media space restructuring raises the issue of creative thinking in multimedia practices. The article establishes the difference between the notions of creativity and craftsmanship in creating audiovisual content.

About the authors

Svetlana Leonidovna Urazova

VGIK; “Vestnik VGIK” Journal

Author for correspondence.

PH.D. in Linguistics, assistant professor, Head of the Research Section, Academy of Media Industry; editor-in-chief of the “Vestnik VGIK” Journal


  1. Творчество: эпистемологический анализ [Текст] / Рос. акад. наук, Ин-т философии; отв. ред. Е.Н. Князева. - М.: ИФ РАН, 2011. - 226 с.
  2. Уразова С.Л. От «зеркала Нарцисса» к экранной реальности. ТВ в контексте трансформаций цифрового времени: монография/Литература по культуре и искусству. - М.: Изд-во «Русника», 2013. - 392 с.



Abstract: 104

PDF (Russian): 62


Article Metrics

Metrics Loading ...



  • There are currently no refbacks.

Copyright (c) 2014 Urazova S.L.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies