Creative Thinking as a Prelude to Creativity in Producing a Screen Product

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Abstract

The dynamics of media space restructuring raises the issue of creative thinking in multimedia practices. The article establishes the difference between the notions of creativity and craftsmanship in creating audiovisual content.

About the authors

Svetlana Leonidovna Urazova

VGIK; “Vestnik VGIK” Journal

Author for correspondence.
Email: svetlana.urazova@gmail.com

PH.D. in Linguistics, assistant professor, Head of the Research Section, Academy of Media Industry; editor-in-chief of the “Vestnik VGIK” Journal

References

  1. Творчество: эпистемологический анализ [Текст] / Рос. акад. наук, Ин-т философии; отв. ред. Е.Н. Князева. - М.: ИФ РАН, 2011. - 226 с.
  2. Уразова С.Л. От «зеркала Нарцисса» к экранной реальности. ТВ в контексте трансформаций цифрового времени: монография/Литература по культуре и искусству. - М.: Изд-во «Русника», 2013. - 392 с.

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