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The mediabrend is urgency of the development in new economicalconditions
- Authors: Yakusheva V.V.1, Yakusheva V.2
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Affiliations:
- All-Russian State University of Cinematography named after S.A. Gerasimov
- Issue: Vol 2, No 1 (2010)
- Pages: 120-129
- Section: FILM BUSINESS | MANAGEMENT STRATEGY AND TACTICS
- URL: https://vestnik-vgik.com/2074-0832/article/view/15097
- DOI: https://doi.org/10.17816/VGIK21120-129
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Abstract
The article analyzes the main trends of the development of Russia's television during the financial crisis. The structure of broadcasting is shown in terms of branding and a unique method of developing a television brand is suggested. The author considers this technology as one of the strategic measures, maintaining a stable position on the media market. The article analyses the television brand "What? Were? When?», because this program is very famous in the cognitive-game content. The practical application of the technology of forming a television brand is illustrated on the stage of creative development.
About the authors
Viktoriya Vladimirovna Yakusheva
Victoria Yakusheva
All-Russian State University of Cinematography named after S.A. Gerasimov; All-Russian State University of Cinematography named after S.A. Gerasimov
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