The mediabrend is urgency of the development in new economicalconditions

Cover Page

Abstract

The article analyzes the main trends of the development of Russia's television during the financial crisis. The structure of broadcasting is shown in terms of branding and a unique method of developing a television brand is suggested. The author considers this technology as one of the strategic measures, maintaining a stable position on the media market. The article analyses the television brand "What? Were? When?», because this program is very famous in the cognitive-game content. The practical application of the technology of forming a television brand is illustrated on the stage of creative development.

About the authors

Viktoriya Vladimirovna Yakusheva

Victoria Yakusheva

All-Russian State University of Cinematography named after S.A. Gerasimov

; All-Russian State University of Cinematography named after S.A. Gerasimov

References

  1. Вартанова Е.Л. Основы медиабизнеса: Учеб. пособие для студентов вузов. М.: Аспект Пресс, 2009.
  2. Влияние экономического кризиса на российское телевидение. Время Свободы, 09.02.2009,20:32.
  3. Гэд Т. 4D-брендинг: взламывая корпоративный код сетевой экономики. Изд. 3-е. Стокгольмская школа экономики в Санкт-Петербурге, 2003.
  4. Дерибас Г., Немировская М. Оценка эффективности деятельности государственных телерадиокомпаний. Broadcasting. Телевидение и радиовещание, № 1,2,2004. С. 50.
  5. Скворцова С. Телевидение XXI века: новый облик. Broadcasting. Телевидение и радиовещание, № 1,2009.
  6. Тамберг В. Антикризисная стратегия компании. Высокий брендинг. Yandex-news, 30.03.2009.
  7. Яблукова Р.З. Финансовый менеджмент в вопросах и ответах: Учеб. пособие. М.: ТК Велби, Проспект, 2005. C. 176.

Statistics

Views

Abstract: 63

PDF (Russian): 71

Dimensions

Article Metrics

Metrics Loading ...

PlumX

Refbacks

  • There are currently no refbacks.

Copyright (c) 2010 Yakusheva V.V., Yakusheva V.



This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies