Screen reality in the context media milieu modernization



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Abstract

The processes of modernization triggered by the digital revolution in media sphere are affecting social consciousness and sociocultural milieu in general, where a new screen «reality» is now evolving and starting to dominate the perception of the surrounding world. The article analyses how quickly the transforming technological broadcasting platform, digital technologies, telecommunication and mobile communication change not only the society's consuming preferences, but mass behavior and mass mentality as well

About the authors

Svetlana Leonidovna Urazova

Svetlana Leonidovna Urazova

Institute of Advanced Training for Television and Radio Broadcasting Personnel

Institute of Advanced Training for Television and Radio Broadcasting Personnel

References

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Copyright (c) 2010 Urazova S.L., Urazova S.L.



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